I used to enjoy mooching around the shops. Record shops and book shops were where I did most of my browsing; clothes shops less often, they were visited more usually out of necessity. Over the years my enjoyment of idly wandering the aisles of stores like HMV and Waterstones has waned. Online shopping has been one reason for that, HMV’s virtual monopoly in CD sales on the High Street, combined with the fact that they do not stock a lot of the artists I enjoy, is another. I do go to Waterstones now and then, more usually for inspiration than to buy anything as most of my reading is done on my Kindle.
A comprehensive list of the shops that I have visited during
lockdown is Tesco, Sainsbury’s, the Co-op, The Range, and Homebase, and of
those I have been to Homebase and The Range just once each. I confess to
breathing a sigh of relief after every trip to Tesco, not due to any fears of
having become infected, but rather because in recent years I have become used
to doing frequent, small shops; I’m finding the need to do a whole week’s
shopping to avoid having to top up is becoming a little more tiresome. That’s
not to say that my weekly supermarket shop is a terrible experience. At my
local Tesco the staff are all helpful, cheerful and have the queues to get into
the store and to the check-outs very well managed. Even queuing outside is not
that bad, although the recent weather has something to do with that; how
wonderful it will be if we still have to do it come November remains to be
seen.
At present, the Government plans to allow all other shops to
re-open from 15th June, although outdoor markets, like the one in Romford, pictured left, and car showrooms
will re-open from the first of the month. When they do re-open, shops and
shoppers will be subject to a wide range of measures that will be in place to
try and reduce the incidence of infection. As well as limiting the number of
people in their stores – which will inevitably mean customers queuing outside –
retailers will probably have to introduce one-way systems, separate entrances
and exits (where possible), and move racks and displays to create more space so
that shoppers can socially-distance. Anyone who has been in a supermarket
recently will be familiar with these restrictions, but where customers and
staff will have to make greater adjustments will be particularly obvious in
clothing and footwear shops.
Fitting rooms will be closed, which will take me back to the
days when some shops – most notably Marks & Spencer – did not even have
them. I remember one of my first experiences of buying a suit for work and
trying on the jacket in Marks & Spencer but having to take pot luck with
the trousers, which sadly did not fit when I got them home and had to be returned.
That was in the days when most menswear shops sold suits as a single item, no
mix and matching of trousers and jackets, which in my experience made buying
them a somewhat onerous experience. This may lead to more items being returned
after purchase, items which will have to be quarantined before they can be
offered for resale.
When we try clothes on in a shop, we rarely think about how
many other people may have already done so. It has only really crossed my mind
once, which was when I tried on some trousers in M&S and found a neatly
folded handkerchief in one of the pockets; it was slightly off-putting then, it
would be very disconcerting now!
There are a lot of clothes items that I’m happy to buy without trying them on, but shoes are a different matter. Finding comfortable shoes is an issue for me, and while sometimes this only becomes apparent after a few times I’ve worn a pair, often it is obvious from the moment I try them on. I hear that shoe shops will offer customers disposable socks when trying on shoes, and will quarantine the shoes afterwards; how rigorously it will be possible for shops to accomplish this remains to be seen. I’m also curious as to how Waterstones, who say they will quarantine books that customers pick up and inspect but do not buy, will achieve this. Will they have staff chaperoning customers round the store?
We've become used to queues at Apple Stores when a new iPhone is launched, be prepared to queue everywhere else soon, just a little further apart than these people.
Along with a return to the days of yore when fitting rooms
were not to be found everywhere, shops may also seek to limit the amount of
self-service, so rather than browsing around and picking up items, and then
selecting what to buy, will shoppers have to go through an assistant to view
items instead? I’m not alone in being put off when entering a shop and
immediately being approached by an assistant wanting to know if they can help;
we may have to get used to being asked, “Are you being served?” quite frequently.
Whatever happens, the shopping experience is going to be different for a while.
At least we have online shopping (this lockdown in pre-internet
days would have been a very different experience), and we will probably see an
increase in click-and-collect sales if shoppers become less inclined to just
wander around the shops, or are prohibited from doing so.
At some point in recent years, shopping became a leisure
activity. A visit to your local shopping mall became an end in itself, browsing
the shops with little intent to buy became a way of passing the time. That is
going to be actively discouraged; going into a shop without a specific purchase
in mind is probably going to be uncomfortable and discouraged.
No doubt, once the restrictions are lifted, shoppers
will be flocking back to the malls and High Streets after being starved of
their shopping experience since late March. I’ve rather enjoyed not following
family members around the shops in recent weeks, and I’m quite happy not to
reintroduce that into my routine any time soon. Sometime in 2021 sounds good.