Everyone knows that there's no such thing as a free lunch,
but there are some things advertised as being "free" that one might
reasonably expect to come with fewer strings attached than is the case. Take the humble
"free" CD given away by newspapers.
A few years ago it seemed that barely a weekend passed
without most of the newspapers giving away a free CD, tucked inside the paper
itself. There were compilation CDs, Christmas CDs, full length albums by
artists like Blondie, Roxy Music, Pet Shop Boys and Spandau Ballet. There were
special compilations of artists like Queen and Genesis, Peter Gabriel and Phil
Collins, and I collected loads of them. Some weekends I would buy four or five
newspapers, just for the CDs. Most of the newspapers went straight into the
recycling, unread. Nowadays it is rare to see a CD attached to a newspaper, but
the "free" CD offers remain, it is just that to get your
"free" CD you have to jump through a number of hoops.
Free CDs from the newspapers: some are really quite good. |
Last weekend the Daily Mail, which I justify buying because
I like the supplement with the TV guide, offered a "free" CD. Since
there was no physical CD with the paper, I looked at how one actually got it.
To obtain your CD you have to create an account with the paper, login, enter a
code from the paper and order the disc. Apart from the expense of buying the
paper, this CD is therefore actually free in the sense that no money has to
exchange hands, but there is still a price to be paid because you have to
create an account, and with that you are providing the newspaper's publishers
with certain information about yourself, and that information has value because
it can be used for marketing. I didn't bother. It's slightly different from the
"collect ten tokens from different editions of the newspaper to claim your
free CD" offers that mean you may pay £5 for newspapers you would not
otherwise have bought in order to obtain your "free" CD, but you pay
a price of sorts anyway.
Similarly those loyalty cards that clutter your wallet or
purse, from Tesco and Sainsbury, Waterstones and Boots. It is nice when the
postman delivers some money off vouchers, or you redeem some points in store in
exchange for your purchases, but you get nothing for nothing and in exchange
for your benefits you pay one way or another, if only by providing information
about yourself and your shopping habits that supermarkets and other retailers
find invaluable.
That sort of thing is relatively harmless, even if it does
have the effect of sometimes making you
spend money in one shop as opposed to another and occasionally to spend more
than you intended, but more insidious is the "free" offer that is
nothing of the sort, or the prize that you have allegedly won that comes with
more strings than a Thunderbirds puppet.
A few years ago we entered a free competition at the
Dagenham Town Show to win a holiday. A few weeks later we received a phone call.
We had won a free holiday to the Canary Islands and all we had to do to claim
our prize was attend a presentation somewhere near Tottenham Court Road where
free drinks and nibbles would be available. For presentation read hard sell
timeshare sales pitch. We declined. Even if they don't inveigle you into
signing up for a timeshare, the "free" holiday turns out to be the accommodation
only and require that you pay extortionate prices for flights, transfers and
insurance, to the point where you could have got the whole holiday cheaper if
you booked it all independently and separately. Strangely, even though it must
be five years since we entered the competition, we "won" again last
year. Again, we didn't take them up on their offer. If you are interested, the
company anxious for us to claim our prize are called CLC World; Google them, adding
a few words of your own choosing (I'm sure I don't have to spell them out) to
see what the rest of the world thinks of them.
Sometimes you can get something for nothing though. In 2008
we went to Hawaii and stayed at The Hilton on Waikiki Beach and one day were
approached by a salesman offering $100 in exchange for us taking a tour of some
timeshare apartments that the hotel were developing. The fact that Waikiki is
over 7,000 miles and the best part of 24 hours from home meant that we were
never seriously going to consider buying a timeshare and in truth, the salesman
knew that because his sales pitch was pretty half-hearted. As good as his word
though he handed over the $100 (it was in vouchers to spend in the hotel, so
not as good as cash, but we did spend them on meals and souvenirs and
considered it to be a good enough deal).
The Hilton, Waikiki |
Anyone who has any type of social media account will have
seen the posts claiming to offer free Tesco or Asda or Primark vouchers, I'm
sure you've seen the sort of thing I mean. These subtle, but dangerous posts
claim that if you share them and comment, "Thanks!" you will get a
voucher; amounts of up to £500 are bandied about. Of course they have nothing
to do with the stores they purport to be associated with, as Tesco especially
are at pains to point out. Following the instructions just drives traffic to
dubious online surveys, the key purpose of which is to gather information from
you. Information that will result in you being bombarded with spam emails and
texts, the latter which can result in your mobile phone being signed up to
premium rate services. Oh, and there are no vouchers either. These schemes
continue to be successful however because enough people believe in them, for
whatever reason people still believe that something that seems to be too good
to be true actually is true; after all how likely is it that Tesco are giving
away £500? Have you ever heard of anyone actually getting any sort of voucher?
No, of course you haven't.
Yes, this IS too good to be true. |
Free is defined as "without cost or payment" and
while some of the "free" offers may not require payment of cold, hard
cash, they are not necessarily without cost. Even if it purports to be free,
the old maxim caveat emptor still applies.