Next week the last company in the world making video
cassette recorders (VCR) will cease production. At one time Japanese manufacturers Funai
Electronics were selling 15 million units per year; that has fallen to around
750,000 although like me, you may be amazed that it is still that many. The
last big name store stocking VCR's in the UK, Dixons (a name that has since disappeared from
our High Streets anyway), stopped selling them as long ago as 2004, although
remarkably as many as one household in ten in the UK still had a VCR machine as
recently as 2013. The advent of the DVD and streaming video services like
Netflix, meant that eventually the demise of the VCR was assured.
The rise and fall in popularity of the VCR is an example of
a phenomenon that has been a feature of technological change over the last forty
or fifty years that is unprecedented in history. There can be no other era in
which so much new technology has been invented, become popular and been
subsequently superseded in such a short space of time. Although video recording machines have been around
since the 1950's, it was only with mass production and technical innovation in
the 1980's that the machines became a standard feature in most homes. Not that
they were particularly cheap back then: I remember that the first one I bought
cost around £350 in 1989; by the time I bought my last one, the average price
of a VCR had fallen to about fifty quid. Looking back to the early days of
VCRs, the original novelty of being able to time and record a TV programme
while you were out to watch later has now become so ordinary with the new breed
of hard-disk drive recorders that we take it for granted. And, whereas thirty
years ago if you forgot to record a programme that was it, now there are the
catch-up channels and the like that make recording shows almost redundant. One
thing that has not been lost however -at least, not for my generation - is the
language of the VCR. I cannot be alone in continuing to say that I have 'taped'
a show, even though I have not owned a VCR for years.
And 'taped' is not the only example of everyday language that
we use that harks back to older technology. Mobile phone users (including many
too young to remember the old rotary dial phones) will still ask "What
number did you dial?" and will 'hang up' at the end of a call, even though
these expressions have become pretty meaningless in an age of push button
phones and with the decline of the land-line.
At the same time as the VCR was becoming popular
domestically, businesses were embracing the fax machine. Not all businesses,
though. I recall that in the 1980's, while I was working at Midland Bank in
Barking, a number of our customers had fax machines and wanted to send us instructions
via that medium. Much to their surprise we had to tell them that we did not
possess such a machine. It was not that the bank would not countenance fax
machines, just that our branch was not deemed important enough to warrant one.
Later when I worked at another branch, we did have a fax machine, but to
illustrate the perils of such technology, someone (my late wife, as it happens)
put the roll of the thermal fax paper in the wrong way round, resulting in lots
of blank faxes and the need to phone loads of customers and ask them if they
had sent us a message. The email and its attachments have largely supplanted
the fax message, although some businesses still cling to the fax. Take sport;
not only do the football authorities in England still hang on to using fax
machines to conduct transfer business on deadline day, but just three years ago
in America, gridiron footballer Elvis Dumervil missed out on a contract worth
$30 million with the Denver Broncos because the fax containing the appropriate
paperwork arrived too late, thanks to a poorly performing fax machine.
Some redundant technology is hard to mourn; some we remember
with pleasure and lament their passing. On the one hand, the laser disc is not
missed by many. They didn't take off in the UK, although they were popular in
Japan, which accounted for 3.6 million machines sold in 1981, but once the DVD
came along, LaserDiscs were doomed. On the other hand, many people - me
included - recall Teletext and the BBC's version, Ceefax, with great affection.
In the days before the internet explosion, Teletext was a great medium for finding
news and sports results, even if getting to the one result you wanted might
mean sitting and waiting patiently for a particular page to load. Anyone
complaining nowadays about the wait for a webpage to load should remember that
with Teletext, it was possible to go and make a cup of tea, come back, drink
it, and still be waiting for the result you wanted!
Over the last half-century we have seen all sorts of
technology come and go. The 8-track player, the audio cassette recorder,
mini-disc player and Walkman all burst onto the scene, bloomed (relatively)
briefly and ended up being largely replaced by MP3 players in general and the
ubiquitous iPod in particular. And the iPod's days have long been rumoured to
be numbered as music streaming services and the use of mobile phones as music
players offer alternatives. At present the popularity of the iPod shows little
sign of declining, but there again there was a time when there seemed little
prospect of the VCR becoming redundant.
The average household now owns all sorts of technological paraphernalia,
some of which has either become outmoded, or will in the not too distant
future. Our digital camera (now into its second decade of faithful service)
came with its own dedicated printer, which we used once and abandoned as it was
slow, expensive to run (print cartridges were exorbitantly priced) and the
quality of the pictures was inferior to what you could get having the photos
developed at Boots or Snappy Snaps. But we wouldn't be without our all-in-one
printer, which along with the PC, makes our study better equipped than many
offices I worked in.
We also have a cross-cut paper shredder, which despite the
fact that the internet means that bank statements and utility bills are largely
online rather than in paper format, still sees a fair bit of use. Unfortunately
a disproportionate amount of time is spent unjamming the thing. If there is one
piece of technology in desperate need of an upgrade, it's the shredder.